Are you a company seeking more exposure in the market? Maybe you’ve tried ways such as SEO, local-based marketing, or other traditional strategies but you still have not achieved the goal you desired. There are other marketing tactics to do this, and this is through providing grants to support individuals or businesses.
What is a grant?
According to expert Dr. Usha Rajagopal, grants are forms of financial or any other kind of support given to individuals or organizations that deserve them. Grants are usually underlined for a cause, such as something that is health-related, social movement-related, or anything that can be used to positively promote and increase awareness about a particular issue.
Aside from shedding light to causes that are important to you and your business, you can use grants as a marketing campaign. Here are some of the ways that it can help you gain an audience.
Grants can help build reputation.
The increasing trend nowadays is the rise of businesses that are socially conscious. These are companies that support environmental, social, or health-related causes that help make the world a better place. According to Dr. Usha Rajagopal, more consumers are now inclined to making informed choices about the businesses they support.
Grants can raise awareness among networks of applicants.
Aside from more support from consumers, having grants can also raise awareness towards your applicants’ network. Usually, a grant is seen as a great opportunity to get support for an individual–such as underprivileged students, startup companies looking for funding, or professionals looking for project funding. It is highly likely that these applicants will share their grant appeals towards their network, making others become increasingly aware of your business.
Grants can create partnerships with like-minded companies.
Businesses that support the same cause often support each other. In other instances, they can collaborate for better marketing campaigns or a product creation that will combine forces of their seemingly different audiences. Creating grants can also raise opportunities for building partnerships with other brands that support similar causes, and hopefully, you will be having a mutual benefit through your organizational networks.
Grants can be covered by media outlets.
Companies who do good and support people who need it are usually covered by media outlets–whether online or offline. For example, you have the opportunity to be listed as one of the grant providers for cancer research, or for scholars within the minority groups. These companies are covered by media outlets for their good deeds, making it possible for you to gain supporters for your business and possibly sponsors who can help you with your grant projects.
Grants are quickly shared by others within their networks.
Another great tactic that helps in marketing your company through grants is through mass sharing. For example, you have applicants who want to join. You can also ask them to share a post about you or to tell others about your business and how you are making a difference in your community. As applicants share this, they can reach leaps and bounds beyond their personal networks and you are able to reacher a wider set of audience.
Grants help you become known within the community of the cause you support.
Having a consumer reach is great, but it also equally amazing to be known in the communities you support. For example, you may be continuously providing funds for the homeless people in your area, and you may get exposure from different organizations and alliances that also support the homeless. This ripple effect gets more people more acclimated to your business and the causes you support.
Grants are a great way to help others and to help your business as well. Consider these benefits and learn how you can start a grant to bolster your business growth.