Entrepreneur Discusses Brand Identity

Jeremy-Tofte-Melvin-Brewing
Jeremy-Tofte-Melvin-Brewing

In a recent interview, the CEO of Melvin Brewing was asked to discusses the identity of one of his brew houses, here is what he had to say:

Yeah, the brewer that we hired spent 30 years in Sweden, and he brewed there professionally and as an amateur. And he also brewed in southern California, so he knows both styles. But we’re going to take a different approach. We already have the West Coast styles maybe not down, but we have them to our liking. And so the new pubs are all about experimenting with different kinds of beer, that may or may not work in that area. Like for this new brewpub, there are a lot of Scandinavians living up in the Bellingham area, so we’re going to use his expertise to make a few Scandinavian beers so we always have Scandinavian beers on tap. And maybe they won’t sell like hot cakes, but that’s OK, because we just want to make them. We just want to do what we want to do.

You can read the full interview by visiting: http://allaboutbeer.com/article/jeremy-tofte-melvin-brewing/