Some companies may find it difficult to bounce back after a lawsuit is filed against them. This is true for both small and large firms, for which reputation is of utmost importance. Hunter Law Group, a well-known legal firm believes that lawsuits can have a lasting impression with potential and repeat consumers for the following reasons:
- Lawsuits may negatively affect, or in worst cases, destroy the reputation of a company. Lawsuits are very dangerous especially if they are claims from a former client.
- Lawsuits may be reported in various media outlets. Since sensationalism is the name of the game, your company’s name may be at risk if several media outlets decide to report without getting proper statements on your behalf.
- Online reputation may also be affected. Some consumers try to find information online. If the first thing they read about your company is a negative news article, they may be turned off with your products or services entirely.
According to Hunter Law Group, marketing strategies can help your firm bounce back. They have outlined five great ways to use Marketing to recover from a damaging lawsuit.
Five Strategies to Help Companies And Professionals Recover From A Lawsuit
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Use content marketing strategies to help with the search engines
Some of your potential consumers will find information by looking through Google or various other search engines. When an authority news sites such as Huffington Post, CNN, or BBC post an article about your company’s lawsuit, it may be difficult to counteract these reports. However, this is entirely possible through content marketing. Content marketing is done by asking bloggers, journalists and article writers to compose contents for your website and several unaffiliated websites to say good things about your company. It can be in the form of testimonials, reviews, or any other useful articles. When done consistently, it can help your company gain back its good reputation as it will fade out any articles related to your lawsuits or other negative information.
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Use social media campaigns
Social media is also a powerful tool as it is where most users congregate. This is where they discuss issues, gather information, and share to their networks. Make use of social media campaigns to explain your side of the issue or have a positive impact. You can also advertise your articles, videos, and any other forms of content through social media campaigns. Being friendly to your followers and answering questions promptly can help you drastically improve your online reputation as well.
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Partner with a good cause that your company believes in
Another great marketing strategy that provides dual benefits is partnering with a charity or a non-profit organization. This removes the impression that your company is solely operating for profit, and potential consumers will see that you also want to help the community. In order to do this well, you may need to partner with a related organization or movement. You can also volunteer by giving away pro-bono services and asking people to provide testimonials about you. For example, Hunter Law Group who practice as a personal injury attorney in Tampa regularly provide consultations to those injured in the workplace or in tricky legal situations like an Uber accident.
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Give official statements promptly and broadcast them in media outlets
If you have recently suffered from a lawsuit, nothing is more unappealing than a company who refuses to comment on an issue they are involved in. If possible, your company needs to give an official statement as soon as possible. Make sure that these statements are honest, trustworthy, and will not be used against you in further legal cases. Official statements show your sincerity as a company and as a professional and will help both present and future customers keep trusting your brand despite the setback.
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Make promotions about your products and services
To avoid the trouble of losing customers after a lawsuit, you may also need to have service or product marketing campaigns above and beyond purely informational ones. This can be used to divert the attention from the last issue, and help you find new customers who may be interested in your company. You can provide product or service packages, limited time promotions and other interesting perks for your potential consumers that won’t focus on your legal battles. Hunter Law Group advises giving regular promotions not only during troublesome times but also as a way to get the word out about your brand.
Marketing is a powerful tool that can help you recover from a lawsuit, and eventually grow your business even more. Take note of these five ways, and you are sure to succeed even after a tumultuous business phase.